Video Game Advertising is simply using the computer and video games as a way to deliver advertising. What is the advantage to it is that makes the Boston advertising agencies to reach a kind difficult to reach demographic: young rich men aged 18-34. Video games are the 4th row to reach adolescents and heavy gamers (the television, radio and Internet), and an article from cnn.com this week said that 97% young Americans play video games in some form.
What does this mean for Boston Advertising Agencies
offers huge commercial potential. The video game industry is booming, with total sales from 6.6 billion last year to 14.4% billion in 2012. There's only so much the opportunity here is unbelievable.
New forms of advertising in the Boston game allow advertising agencies to tailor their message to the location and time zone, allowing the delivery of messages being sensitive (as the launch of a film). Information can also be returned to the machine body of the player to evaluate the effectiveness of advertising placement is for the viewer.
Video game advertising has actually been around for a while ', the first example appeared in 1978, believe it or not. The market is growing at an unprecedented rate and has a wealth of opportunity to be exploited by the advertising agency in Boston. The potential here is incredible, and it will not be long before the bodies start popping up that specialize exclusively in this form of advertising. This is certainly an area that should be monitored closely and attention, and exploited at the earliest.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Thursday, March 11, 2010
Monday, February 22, 2010
Advertising in video games was a setback
The publishers of the popular video game "Grand Theft Auto: San Andreas" are feeling the heat of the Federal Trade Commission recently. A probe was launched in the popular video game and comes on the heels of New York Senator Hillary Clinton and Congressman Fred Upton of Michigan, urging the U. S. House of Representatives to consider whether the video game publisher Take-Two Interactive Software " intentionally deceived the ratings board to avoid an adult "only" rating.
According to the sex scenes were buried in the game and what was not said to the Entertainment Software Ratings Board, which raised its rating for mature adults only.
Starting today retailers such as Circuit City, Best Buy
and even Wal-Mart has stopped selling the game and removed from their shelves.
Will be the latest scandal at the end of "Advergaming"?
This is certain, the video game industry is a sector of 11 billion dollars, which reaches one of the most elusive demographic, men aged 17 to 35.
Grand Theft Auto: San Andreas "is a very popular video game, but it is one of hundreds that hit the shelves each year. It is only because of their actions, leading to stricter laws for the table and make it more difficult to obtain rated PG for action games.
While marketing in May would have been afraid, and rightly, should not exclude the potential value of incorporating its own brand in video games. Instead of abandoning the medium, marketing might want to be more selective in video games are associated with their brand. No brand wants to be involved in controversy especially when it comes to pornographic material to be embedded in a video game.
Marketing can be useful to do further research on the game before jumping in head first. They need to perform their duty of care which includes looking at past video games published by a given society and preview the game.
In short, "Advergaming" is only the initial phase and gain popularity more likely in the near future. This is an obstacle that the game industry must overcome, but with everything that you can not judge an area by the actions of a company.
Louis Victor New Age Media Concepts 646-403-9972 www.namct.com
According to the sex scenes were buried in the game and what was not said to the Entertainment Software Ratings Board, which raised its rating for mature adults only.
Starting today retailers such as Circuit City, Best Buy
and even Wal-Mart has stopped selling the game and removed from their shelves.
Will be the latest scandal at the end of "Advergaming"?
This is certain, the video game industry is a sector of 11 billion dollars, which reaches one of the most elusive demographic, men aged 17 to 35.
Grand Theft Auto: San Andreas "is a very popular video game, but it is one of hundreds that hit the shelves each year. It is only because of their actions, leading to stricter laws for the table and make it more difficult to obtain rated PG for action games.
While marketing in May would have been afraid, and rightly, should not exclude the potential value of incorporating its own brand in video games. Instead of abandoning the medium, marketing might want to be more selective in video games are associated with their brand. No brand wants to be involved in controversy especially when it comes to pornographic material to be embedded in a video game.
Marketing can be useful to do further research on the game before jumping in head first. They need to perform their duty of care which includes looking at past video games published by a given society and preview the game.
In short, "Advergaming" is only the initial phase and gain popularity more likely in the near future. This is an obstacle that the game industry must overcome, but with everything that you can not judge an area by the actions of a company.
Louis Victor New Age Media Concepts 646-403-9972 www.namct.com
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