Video Game Advertising

Video Game Advertising is simply using the computer and video games as a way to deliver advertising. What is the advantage to it is that makes the Boston advertising agencies to reach a kind difficult to reach demographic: young rich men aged 18-34. Video games are the 4th row to reach adolescents and heavy gamers (the television, radio and Internet), and an article from cnn.com this week said that 97% young Americans play video games in some form.

What does this mean for Boston Advertising Agencies
offers huge commercial potential. The video game industry is booming, with total sales from 6.6 billion last year to 14.4% billion in 2012. There's only so much the opportunity here is unbelievable.

New forms of advertising in the Boston game allow advertising agencies to tailor their message to the location and time zone, allowing the delivery of messages being sensitive (as the launch of a film). Information can also be returned to the machine body of the player to evaluate the effectiveness of advertising placement is for the viewer.

Video game advertising has actually been around for a while ', the first example appeared in 1978, believe it or not. The market is growing at an unprecedented rate and has a wealth of opportunity to be exploited by the advertising agency in Boston. The potential here is incredible, and it will not be long before the bodies start popping up that specialize exclusively in this form of advertising. This is certainly an area that should be monitored closely and attention, and exploited at the earliest.